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Ag News/Weather/Information

Format Description

WILO AM/FM and Boone 102.7 features Ag news, weather, and other farm information. 

WILO AM/FM and Boone 102.7 is your one-stop shop in Clinton, Carroll and Boone County for all things Ag.

farming 3Agriculture generates 20 percent of the U.S. gross national product. WILO AM/FM and Boone 102.7 are dedicated to being Clinton, Carroll and Boone County 's agriculture source. From keeping producers informed about what’s happening in their industry to educating consumers we keep you informed with the latest agriculture news you need to manage your business best.

Farmers and ranchers listen to WILO AM/FM and Boone 102.7 for farm news, weather, markets, and ag information. Brownfield Ag News found that radio surpassed all other forms of media for farmers and ranchers every single day and that 89% of farmers and ranchers listened to farm radio nationwide at least three times per week!

WILO AM/FM and Boone 102.7 report on farm and ranch news including poultry, dairy, beef, horses, sheep, row crops and forages, farm business management, product information, farm safety, new ag initiatives, organic farms and farming, legislative matters, rural issues, market conditions and more for ranchers and producers.

farming 6WILO AM/FM and Boone 102.7 is locally owned and operated and strives to bring content to the airwaves that farmers in a saturated market can rely on daily. WILO AM/FM and Boone 102.7 keep listeners informed.

For those in agriculture, WILO AM/FM and Boone 102.7 provide the most comprehensive coverage of markets, farm news, and coverage of local, statewide, and national events. If agriculture needs to know, they turn to WILO AM/FM and Boone 102.7.

WILO AM/FM and Boone 102.7 deliver Ag News that connects producers with consumers. More ranchers & farmers listen to WILO AM/FM and Boone 102.7 more than any other radio format!

farming 7WILO AM/FM and Boone 102.7 are targeted to reach Affluent Men 35+ with high earning power in their prime spending years.

- The Ag News/Talk Format is the No.1 format to market to producers & farmers.
- The Ag News/Talk Format targets adults aged 35 + and producers 25+.
- The Ag News/Talk Format has some of the most educated and affluent listeners.

WILO AM/FM and Boone 102.7 Ag News Talk format is a very effective way to reach new customers with a high disposable income.

WILO AM/FM and Boone 102.7 Listener Profile

WILO AM/FM and Boone 102.7 target listeners in their prime spending years.

farming 8The All Ag Rado listener:

- Are the decision-makers of their household and/or farm.
- Are loyal and listen for long periods.
- Are business-savvy and look for information to keep them informed on their market and keep their businesses profitable.
- Are primary 35 to 64+ with a secondary demographic: 25 to 54.

Gender Profile: the majority of WILO AM/FM and Boone 102.7's listeners are males. Most of this consumer group falls significantly into the important 25-64 age group.

Marital Status: Most of WILO AM/FM and Boone 102.7's listeners are married or engaged.

Occupation Profile: WILO AM/FM and Boone 102.7 targets individuals who are employed full-time in a variety of occupations including farmer, rancher, owner, manager, professional, clerical, trade, skilled sales, and technical of farms or ranches.

Education Profile: The Ag News/Talk Format attracts well-educated listeners. The majority have attended or completed college.

fishing 1Activities: WILO AM/FM and Boone 102.7 attract listeners who actively participate in exercise and fitness, biking, hunting, fishing, boating, golfing, gardening, and hiking. WILO AM/FM and Boone 102.7 li

WILO AM/FM and Boone 102.7 listeners enjoy going out to music concerts, sporting events, bars, and restaurants.

Investments: WILO AM/FM and Boone 102.7 target listeners who have high incomes, are homeowners and invest in mutual funds, stocks/bonds, retirement programs, and investment real estate.

WILO AM/FM and Boone 102.7 listeners are a demographically appealing group that includes high-income earners and is a very effective way to reach new customers.

Market Your business to thousands of potential customers each week with WILO AM/FM and Boone 102.7.

Consumer Spending And Investment Profile

WILO AM/FM and Boone 102.7's News/Talk/Radio format attracts consumers who have spent heavily in the following categories in the past year.

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Many of WILO AM/FM and Boone 102.7's listeners:

- Purchased books in the past year.
- Purchased garden supplies in the past year.
- Purchased flowers as a gift in the past year.
- Purchased men's clothing in the past year.
- Purchased men's shoes in the past year.
- Purchased women's clothing in the past year.
- Purchased fine jewelry in the past year.
- Purchased children's clothing in the past year.
- Purchased wine and beer in the past year. 
- Purchased goods online on the Internet in the past year.
- Purchased small appliances in the past year.
- Purchased a vehicle in the past two years.

WILO AM/FM and Boone 102.7 target listeners with retail purchasing power.

WILO AM/FM and Boone 102.7 Listeners Have Spending Power!

WILO AM/FM and Boone 102.7 target homeowners. A huge category with these consumers is home improvement.

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Home Spending: WILO AM/FM and Boone 102.7 listeners spend heavily in these areas.

- Interior painting/wallpaper
- Landscaping or yard improvements
- Lumber
- Exterior painting/staining
- Deck/fencing
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home projects

Over 50% spent more than $5000-$10,000 on home improvements and renovation in the past two years.

 WILO AM/FM and Boone 102.7 Ag News/Talk/Sports Radio target listeners with purchasing power.


WILO AM/FM and Boone 102.7 Listeners In The Past Year:

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- Purchased a wide variety of electronic devices including computers, tablets, smartphones, MP3 players, and HDTVs.  
-  We're big consumers of furniture, mattresses, major appliances, and automobiles.
-  Purchase fine and costume jewelry, cosmetics, perfume, and skincare products.
-  Enjoyed going out to fine restaurants often every month. Over 80% went out in the past month.

WILO AM/FM and Boone 102.7 listeners are in their prime income and spending years.


WILO AM/FM and Boone 102.7 Is Built For AG Advertisers

Ag Talk radio is foreground radio. Unlike music radio, talk radio commands attention. Talk radio listeners aren't just button-pushers who stop pushing buttons when they hear a song they like. They're LISTENING, closely.

Farming 2Ag Talk radio is the best environment for an advertising message. Because Talk Radio is the spoken word, commercials don't interrupt programming the way they halt music Radio. In music Radio, the most common point of tune-out is when a commercial begins. Yet Talk listeners regard commercials as informative.

Ag Talk radio is a resource. Because listeners use it for Ag news, weather, sports scores, and business news, listeners find talk radio informative. They BELIEVE what they hear.

Ag Talk radio listeners are more involved. Because they're paying attention, and bonding with on-air personalities, they're more likely to respond to advertising messages.

WILO AM/FM and Boone 102.7 are unique among other radio formats. Due to the nature of this format, people listen to WILO AM/FM and Boone 102.7 differently.

WILO AM/FM and Boone 102.7 are high-impact foreground programming We cater to affluent, fast-paced professionals who love to hear the latest Ag news, sports, weather events, and stories. 

farming 1

WILO AM/FM and Boone 102.7 listeners are actively listening to get the Ag information they want. Your commercial message cuts through and gets heard on WILO AM/FM and Boone 102.7.

Research has shown that News Talk Radio is 3.3 times more effective in general advertising results than music stations, making it a must-buy for advertisers wanting to increase business.

WILO AM/FM and Boone 102.7 are built for Ag advertisers. We deliver an affluent audience that can't be reached by any other radio station making WILO AM/FM and Boone 102.7 a great investment to help you get more customers.

The WILO AM/FM and Boone 102.7 News Talk format is one of the strongest radio formats for farm news in the USA today!

radio 29The WILO AM/FM and Boone 102.7 Line-up Monday To Friday

WILO AM/FM and Boone 102.7 feature some of the most highly listened-to Ag talk in Clinton, Carroll and Boone County .

Get all the Agri-Talk and Farm News weekdays from 11:05 AM to 12:15 PM on WILO AM/FM and Boone 102.7 FM.

The WILO AM/FM and Boone 102.7 sales team can help you make the right marketing decisions to grow your business and reach thousands of potential new customers each week.

radio 40So Why Advertise With WILO AM/FM and Boone 102.7

- Get top-of-mind awareness with thousands of customers each week.
- Increase traffic with a campaign designed to increase sales.
- Drive new traffic to your business seven days a week.
- Build your business’s image with potential new Ag customers quickly.
- Reinforce your brand's name and image with current customers.
- Increase recall with Ag consumers during the important buying cycle.
- Priced right making it a very affordable investment.

WILO AM/FM and Boone 102.7 reach the right people who have Ag spending power!

Sponsorship Opportunities

farming 9- Ag News & Weather sponsorships
- Dairy Update sponsorships
- Sports sponsorships
- Regional Livestock Reports sponsorships
- Ag business News sponsorships
- Commodity Update sponsorships
- Livestock Futures sponsorships
- Grain Report sponsorships
- Futures Update sponsorships

WILO AM/FM and Boone 102.7 provide some of the most powerful performing formats for Ag advertisers today!


To Learn More How We Can Help
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